amg synergy

Implementation

Model: transforming statistic and commercial data into potential by province/place.

• Analyzing key parameters to determine influential variables: population by age, university students, retail trade, park cars, motorcycles. Evolution data.
• Weighing variables. Correction coefficients of variables. Gross evaluation of populations.
• Industry information. Sales by category, family and area.
• Commercial and customers updated information.
• Business potential and coverage/zone saturation.

Select location. Report by location:

• Location reporting. Primary and secondary area of influence:
  • Influence area definition by location.
  • Data evolution of the town and influence area.
  • Commercial potential of the population and area.
  • Commercial potential category/family population and area.
  • Sales in the area.
  • Customers in the area.
  • POS mapping with transactional data.
• New POS sales hypothesis.
• Objective rating for new opening.
• Subjective assessment of the potential partner.
• Basic Business Plan:
  • Potential market
  • Provisonal P&L
  • Break even
  • Pay-back

Development/implementation

Consumer promotion. Duration: 4 months.

On pack promotional PINCODE. Scratch off.

Easy way through promotional website.

Prizes: 2,500 automatics, 135 "instant win" and draw.

Communication: on pack, TV, POS, social media and online.

e-mail marketing. Release during the promotion: dynamization actions and Facebook activities.

Participant services: chat, email and telephone.

Mobile web version + QR.

Results

Successful promotion and commercial results.

Introduced codes: 101,508

Participants: 32,400

Redemption ratio: > 2 %

Comments

Positive consumer acceptance of the promotional concept: simple but effective.

Permanent contact with participants: web, FB, emailing.

Efficient management and optimization of advertising on social media: Facebook, Twitter, Youtube, Instagram, blogging networks and influencers.

Content publishing, promotion and moderation in the social channels of the brand in Spain.

Permanent research and selection of appropriate tools to manage brand social channels and online buzz.

Internal communication and involvement in the social strategy of different departments of the company, from after-sales to marketing.

Content curation.

Prospects and leads generation.

Results

Start up and developing all social media channels.

Social media best practice reference in the Spanish automotive industry: Facebook, Twitter, Youtube, Instagram, Vine.

Leader in share of voice on Facebook and Twitter (source: Social Elephants).

Fans and engagement leaders on Instagram.

Organic trending topic on Twitter thanks to the action "EP" in collaboration with advertising agency.

Mastery tools in order to optimize the management of the social networks and social campaigns.

Planning customer service via social media involving several departments of the company.

Managing relevant information inside the company obtained via social networks.

Training in community management and Social Ads.